ICHIRAN opens ramen specialty shop in Hong Kong

ICHIRAN opens ramen specialty shop in Hong Kong

一蘭拉麵專門店登陸香港

Fukuoka-based ICHIRAN opened its first overseas branch in Hong Kong on July 11.

源自日本褔岡的一蘭拉麵於香港的首間海外分店於七月十一日開幕。

Fukuoka-based ICHIRAN opened its first overseas branch in Hong Kong on July 11, riding on the brand's strong awareness in the city as the first step of its expansion beyond Japan.

The ICHIRAN shop is located in the prime Causeway Bay tourist district and sells only ramen as part of the brand's dedication to this genuine Japanese cuisine. According to the President and Chief Executive Officer of ICHIRAN, Mr Manabu Yoshitomi, ICHIRAN in Hong Kong will follow most of its Japanese operating style, including opening 24 hours a day. The design will include all of ICHIRAN's creations including its original counter, with individual partitioned seats, an environment that eliminates all distractions from concentrating on the flavour.

Mr Yoshitomi said, "I think that many in Hong Kong who have travelled to Japan will have already heard of our brand. As Hong Kong people generally love Japanese food and culture and given the increasing number of visitors the city receives every year, I think our decision to land in Hong Kong is a right move at a right time.

"Back home in Japan, we are dedicated to genuine ramen, both in terms of the taste and the environment. With a history of over 50 years, we would like to go beyond our home country and expand into other parts of Asia. Hong Kong offers an easy business environment and growing demand that warrants our choice. I am confident that our ramen quality will be liked by customers here."

The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed ICHIRAN opening in Hong Kong and said, "Hong Kong received 48 million visitors last year and this year we look forward to having over 50 million visitors. This creates huge demand for quality food and beverage products and services. ICHIRAN's innovative operations and its Japanese style will also set it apart from other restaurants in Hong Kong. I look forward to seeing ICHIRAN succeed in Hong Kong."

About ICHIRAN

Founded in 1960 in Hakata, Fukuoka, Japan, ICHIRAN has amassed 50 years of experience in producing high-quality ramen, especially its Classic Tonkotsu Ramen. By creating its unique ordering system and Kae-Dama (noodle refill) ordering system in Japan, ICHIRAN differentiates itself from other ramen shops. It operates more than 40 restaurants within Japan. For more information, please visit www.ichiran.hk/index.html .

About Invest Hong Kong

Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at June 2013, Invest Hong Kong has completed over 2 900 investment projects creating more than 33 000 new jobs in the first year of operation or expansion and over HK$76 billion of investment. For more information, please visit www.investhk.gov.hk.

Source: Invest Hong Kong

一蘭拉麵專門店登陸香港

源自日本福岡的「一蘭拉麵」於香港的首間海外分店於七月十一日開幕，憑藉品牌在香港的知名度，踏出拓展日本以外市場的第一步。

一蘭拉麵店位於旅遊熱點銅鑼灣，主打正宗日本拉麵。一蘭主席兼行政總裁吉富學表示，一蘭在香港的分店會盡量沿用日本的經營模式，包括二十四小時營運，內部裝修亦會參照日本總店的風格，採用獨立間隔，讓食客專心品嚐拉麵。

吉富學表示：「相信很多曾到訪日本的港人均認識一蘭拉麵。香港人普遍喜愛日本食物和文化，加上訪港旅客人數逐年遞增，相信這是最合適的時機在香港開展我們的業務。」

他補充說：「一蘭在日本經營超過五十年，無論在味道和店鋪環境上，一蘭一直致力保留正宗的拉麵精神。我們希望衝出日本，將品牌擴展到亞洲其他地方。香港為我們提供便利的營商環境，加上港人對飲食的需求不斷上升，都是我們來港發展的原因，我很有信心這裏的顧客會欣賞一蘭的拉麵。」

投資推廣署助理署長戴威士歡迎一蘭在港開設分店。他說：「去年訪港旅客達四千八百萬人，本年度數字有望超逾五千萬人，暢旺的旅遊業為高質素的餐飲服務業帶來龐大需求。一蘭糅合了創新的營運手法和傳統的日本風格，將有助品牌在香港樹立獨特的形象。我在此祝願一蘭在港的生意蒸蒸日上。」

一蘭拉麵於1960 年在日本褔岡市博多區創立，過去五十年專注製作高品質拉麵，主打經典豬骨拉麵。一蘭在香港的分店會盡量沿用日本的經營模式，包括二十四小時營運。

關於一蘭拉麵

一蘭拉麵於一九六○年在日本福岡市博多區創立，過去五十年專注製作高品質拉麵，主打經典豬骨拉麵。於日本分店設有獨特的落單和拉麵添吃系統，有別於一般拉麵店。截至目前為止，於日本已有超過四十間分店。如欲瞭解更多關於一蘭拉麵的資料，可瀏覽www.ichiran.hk/index.html。

關於投資推廣署

成立於二零零零年七月的投資推廣署是香港特別行政區政府屬下部門，專責為香港促進外來直接投資。該署致力協助海外及內地企業在香港開業或擴展業務，就個別行業及企業所需，免費提供實用資訊及專業支援，幫助外地企業充分利用本港的營商優勢，在香港成功發展業務。截至二○一三年六月，投資推廣署完成超過二千九百個投資項目，有關企業在開業或擴展的首年內，共為本地經濟創造超過三萬三千個新職位，總投資額逾七百六十億港元。如欲查詢更多資料，請瀏覽：www.investhk.gov.hk。

資料來源：香港投資推廣署