Beijing crepe restaurant

Beijing crepe restaurant opens in Hong Kong

北京煎餅店在港開幕

Traditional Beijing crepe restaurant Mr Bing announced on January 10 that its first restaurant has opened in Central, introducing a local Beijing dish to Hong Kong and overseas people, especially to the large number of Mainland Chinese who are living and working in Hong Kong.

What also makes the restaurant special is its American founder, Mr Brian Goldberg, who studied in Beijing in 1998 and was so fascinated by the traditional "jianbing" (Chinese crepe) that he decided to create his own street crepe brand in Hong Kong. He plans to expand it to other cities in the region and globally where many Mainland Chinese live and work.

Located on Wellington Street in Central, Mr Bing is not only serving the traditional "jianbing" street crepe in a quick, hot, healthy and affordable way, but also offering additional toppings and creative combinations to expand beyond the basic traditional "jianbing" and cater to people in Hong Kong keen to try new food concepts.

Founder Mr Goldberg said that his brand will target the huge "offshore" crepe market of Mainland Chinese in cities across the region. "Hong Kong is a natural starting point given the number of Mainland Chinese who work and live here and the increasing number of Mainland visitors," he said. Potential places for Mr Bing's expansion would include Singapore, Macau, Taiwan, the US and Europe.

He added, "Making crepes requires a relatively small space, so it also gives us lots of flexibility in easily expanding in places such as MTR stations, airports and prime shopping malls, which customer traffic frequents."

The Associate Director-General of Investment Promotion, Mr Andrew Davis, lauded the new concept of Mr Bing and said, "The story behind Mr Bing is interesting - an American who studied in Beijing sees the opportunity to introduce Chinese street food culture overseas. With the high number of international and Mainland Chinese visitors to Hong Kong, the city provides an excellent platform for Mr Bing to showcase its brand to the world."

About Mr Bing

Created by Mr Brian Goldberg, a Hong Kong-based, American-born fluent Mandarin speaker, Mr Bing is the first Beijing crepe store in Hong Kong to offer customers the quick, hot and affordable Asian street snack. Advised by one of the most established "jianbing" crepe operators in Beijing, Mr Bing combines traditional recipes and cooking techniques with fresh local ingredients. For more information, please visit www.Mr-bing.com.

About Invest Hong Kong

InvestHK is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at June 2012, InvestHK had completed over 2,600 investment projects, creating more than 30,000 new jobs in the first year of operation or expansion and HK$67 billion of investment. For more information, please visit www.investhk.gov.hk.

Source: Invest Hong Kong

北京煎餅店在港開幕

北京傳統煎餅店「老金煎餅」於一月十日宣佈在中環開設首間店鋪，為香港本地及外籍顧客帶來北京地道的小食，並讓在香港工作及生活的內地人士回味家鄉的味道。

「老金煎餅」的獨特之處在於其創辦人Brian Goldberg是一位曾於一九九八年在北京進修的美國人，他於學習期間被當地的傳統煎餅深深吸引，決意在香港開設自家品牌的煎餅店，並打算擴展至其他海外內地人士聚居的亞洲城市。

「老金煎餅」位於中環威靈頓街，除了為客人提供新鮮、熱烘烘、健康而價格相宜的傳統煎餅街頭小食外，更加入多元的配料，並以創新的手法，為喜愛嘗試新口味的本地及外籍顧客炮製嶄新款式的煎餅。

「老金煎餅」創辦人Brian Goldberg表示，他會以內地以外的龐大煎餅市場為目標，特別重內地人士聚居的海外城市。他說：「香港有大量的內地人士工作及生活，而內地旅客訪港數字亦與日俱增，使香港成為我們絕佳的起步點。」該公司亦考慮拓展「老金煎餅」至其他合適地點，包括新加坡、澳門、台灣、美國及歐洲。

他補充說：「製作煎餅不費太多空間，為我們提供較高的靈活性，好讓我們將生產模式套用於其他人客流量高的地方，如港鐵站、機場及主要商場等。」

投資推廣署助理署長戴威士盛讚「老金煎餅」的全新經營概念。他說：「『老金煎餅』背後的故事非常有趣，由一個在北京讀書的美國人看準商機，把中國的傳統小食文化帶到全世界。香港吸引大量來自世界各地及內地的旅客，為『老金煎餅』提供有利的平台，向國際展示他們的產品。」

關於「老金煎餅」

「老金煎餅」創辦人Brian Goldberg生於美國、居於香港及能操流利普通話，該店是全港首間的煎餅專門店，為食客提供快捷方便、新鮮熱辣及價格相宜的亞洲街頭小食。「老金煎餅」由全北京其中一間最享負盛名的煎餅營運商提供專業的意見，揉合傳統煎餅的配方及製作技術，配合本地新鮮的材料，製作地道的煎餅。如欲了解更多關於「老金煎餅」的資料，可瀏覽：www.Mr-bing.com。

資料來源：香港投資推廣署

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