Prince Restaurant expands in Hong Kong

Prince Restaurant expands in Hong Kong

The Prince Group from Mainland China announced on January 25 that it is expanding with its second Prince Restaurant in Hong Kong. This is the first of a series of planned expansions in the next 12 months in order for the group to cater to the rapidly expanding market in Hong Kong.

The new restaurant, Prince Restaurant Beijing, Sichuan and Shanghai, is located at 1881 Heritage in Tsim Sha Tsui, convenient for locals and visitors seeking Chinese fine dining. The group opened its first restaurant in Hong Kong nine years ago and according to the Director of Hong Kong Prince Restaurant Co Ltd, Ms Mak Yee-fan, the success of the restaurant brand means that it is ready for further expansion.

Ms Mak said, "There is a huge demand for quality dining among locals and tourists. Since the beginning, we have sought to keep our unique positioning by blending different culinary elements. In our new outlet, we will add Beijing, Sichuan and Shanghai culinary elements." She added that in the year ahead the group will identify other suitable locations in Hong Kong for further expansion.

The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed the expansion of the Prince Restaurant in Hong Kong and said, "The case of Prince Restaurant not only shows the attractiveness of Hong Kong's food and beverage industry for investors, it also shows how our city offers an ideal platform for Mainland enterprises to 'go global'. I would expect Prince Restaurant to expand to other nearby Asian cities following its success in Hong Kong."

Prince Restaurant expands in Hong Kong

About Prince Restaurant

Established by The Prince Group in 2004 in Hong Kong, the Prince Restaurant has been well received in the city and the group claims that it has won the praise of local celebrities and superstars. Its parent MGF Group was founded in 1994, and operates 60 branded restaurants in Mainland China. For more information about Prince Group, please visit: www.princerestaurant.com.hk.

About Invest Hong Kong

Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2012, Invest Hong Kong has completed over 2 700 investment projects creating more than 32 000 new jobs in the first year of operation or expansion and over HK$69 billion of investment. For more information, please visit www.investhk.gov.hk.

Source from Invest Hong Kong

王子飯店在港擴充

來自中國內地的王子集團於一月二十五日宣佈，擴充旗下香港王子飯店的業務，新增第二間店鋪，並計劃在未來十二個月繼續擴張業務，以滿足日益增長的市場需要。

名為「王子飯店京川滬廚房」的新分店位於尖沙咀廣東道1881 Heritage，選址方便，迎合追求高級美食的本地顧客及訪港旅客的需求。集團九年前在香港開設首家王子飯店，香港王子飯店有限公司董事麥綺帆表示，開業至今，飯店已成功建立優良的品牌形象，因此計劃擴充業務。

她說：「在香港，不論本地顧客或訪港旅客對高級食府均有殷切的需求。營運過程中，我們不斷融匯各地飲食元素於菜式當中，以保持我們獨特的市場定位，就好像新的分店加入了北京、四川及上海的飲食元素。」她補充，未來一年，集團會在香港其他地區尋找適合的地點增設更多分店。

投資推廣署助理署長戴威士歡迎王子飯店在港擴充業務。他說：「這不但顯示香港餐飲業對投資者具吸引力，亦證明香港是內地企業『走出去』的理想平台。我相信王子飯店在港成功擴充以後，將繼續擴展到亞洲其他地方。」

來自內地的王子集團宣布，擴充旗下香港王子飯店的業務，在尖沙咀新增「王子飯店京川滬廚房」第二間店鋪。

關於王子飯店

王子飯店是王子集團於二○○四年在香港創立的，飯店自創辦以來深受各界好評，當中包括各界名人和明星。母公司麥廣帆餐飲策劃管理集團於一九九四年創立，目前在內地擁有六十家不同品牌的分店。如欲了解更多關於王子飯店的資料，可瀏覽www.princerestaurant.com.hk。

關於投資推廣署

成立於二○○○年七月的投資推廣署是香港特別行政區政府屬下部門，專責為香港促進外來直接投資。本署致力協助海外及內地企業在香港開業或擴展業務，就個別行業及企業所需，免費提供實用資訊及專業支援，幫助外地企業充分利用本港的營商優勢，在香港成功發展業務。截至二○一二年十二月，本署成功完成超過2 700個投資項目，有關企業在開業或擴展的首年內，共為本地經濟創造超過32 000個新職位，總投資額逾690億港元。如欲查詢更多資料，歡迎瀏覽本署網站（www.investhk.gov.hk）。

資料來源：香港投資推廣署

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